First impressions are crucial when you ship products directly to customers, especially since this will be their first physical interaction with your brand. As such, having impressive shipping materials is important. Well-designed packaging builds emotional connections, fosters brand recognition, and creates trust, which are all essential ingredients for building lasting customer relationships. In this ultimate guide to branding your shipping boxes, we’ll explain the reasons to brand your shipping box and tips for creating an effective design.
What Are Branded Shipping Boxes?
Branded shipping boxes are custom-made boxes that feature your company’s name, logo, or other branding elements on the exterior. Purchasing custom branded shipping boxes rather than plain ones can also make a positive impression on customers and help elevate the perceived value of your products.
3 Reasons To Use Branded Shipping Boxes
Investing in branded shipping boxes is an ideal asset for any small or large business. Unlike a generic box, companies can customize branded containers to align perfectly with the marketing message. Some of the top reasons to invest in boxes customized to your company include:
- Streamline shipping operations
- Better product protection
- Cost-effective marketing
These three reasons play a vital role in helping your business operate more successfully and efficiently. Let’s explore each one further.
Streamline Shipping Operations
Branded shipping boxes can also streamline your shipping operations. Ordering custom boxes in bulk saves time and money compared to purchasing plain boxes and adding labels or stickers. Additionally, with the help of technology, you can easily track and manage inventory levels, ensuring you always have enough branded shipping boxes on hand.
Better Product Protection
Custom packaging offers superior protection for your products, ensuring they arrive safely at their destination. Sturdy, well-designed boxes minimize the risk of damage during transit, leading to higher customer satisfaction and fewer returns. Investing in high-quality packaging also demonstrates a commitment to delivering a professional and reliable service.
A Bonus
Customers prefer companies that prioritize professionalism; the more customers trust you, the more likely they will remain loyal to your brand and recommend it to others.
Cost-Effective Marketing
Juggling marketing expenses and shipping box prices can be challenging for any business. However, investing in branded shipping boxes combines both expenses into one cost-effective solution.
Every time customers receive a package, they are reminded of your brand, reinforcing brand loyalty and encouraging repeat purchases. Custom boxes can also attract the attention of potential customers who see your packages in transit.
Enhancing Brand Visibility and Recognition
When customers receive a package with your logo and design, it instantly creates a memorable impression. This visual consistency reinforces your brand identity and makes your business more recognizable.
6 Tips for Choosing the Right Box
Our ultimate guide to branding your shipping boxes would not be complete without providing tips to help you choose the right box for your business. Like any asset, buying custom boxes requires careful consideration and planning to ensure they meet your needs and effectively represent your brand. Consider the following:
Evaluate Types of Boxes
Choosing the right box type depends on your product specifications and shipping needs. For example, corrugated boxes are a popular type of cardboard box, often relied on for their sturdiness and sustainability. Folding cartons are lightweight and versatile, suitable for a variety of products.
Evaluating each box type’s features, uses, and benefits ensures you select the best option. Consult with box manufacturers about their options and which box type is best for your products.
Buy the Appropriate Size
Choosing boxes that allow for efficient packing reduces the need for excessive filler materials and minimizes shipping expenses. Oversized boxes can lead to damaged items and increased shipping costs. Measure your products accurately to find the perfect fit for each box you’ll need to order.
If you’re unsure what size box you need, talk to your manufacturer. Provide them with information on the dimensions of the products you typically ship, and they can recommend the best box size for your needs.
Understand Your Brand Identity
Your packaging should reflect your brand identity. It’s essential to align your boxes with your brand values and customer expectations. A cohesive brand image fosters trust and loyalty among your customers.
As you evaluate your brand identity, ask yourself questions such as:
- What colors and fonts represent my brand?
- What message do I want to convey with my packaging?
- How can I make my packaging stand out from competitors?
- Who is my target audience?
Note the answers to these questions to help guide your decision-making process. For instance, if you sell cosmetic products to women between the ages of 21 and 35, you may opt for sleek and minimalistic packaging with soft pastel colors.
Pro Tip
Evaluate your competitor’s packaging and note any gaps in their branding approach that you can capitalize on.
Decide How You’ll Customize Boxes
Customization is key to enhancing brand recognition and should tie back to your brand identity. Consider customizing your boxes by:
- Incorporating your logo
- Adding a tagline or slogan
- Using unique colors and designs
- Including your website or social media handles
Often, you can have the box manufacturer add these customizations during the printing process; discuss the price difference of adding customizations with your manufacturer before deciding.
Pro Tip
Put yourself in your customers’ shoes and think about what would excite them about receiving a package from your brand. Use this as inspiration when customizing your boxes.
Get Multiple Quotes
To source the best packaging at competitive prices, obtain quotes from multiple suppliers. As you request quotes, compare the price for customization services with the quality of the boxes you’ll receive. Additionally, review customer ratings and request samples to note quality.
You should also consider factors such as the delivery times of the containers and the manufacturer’s customer service. A reliable supplier ensures consistent quality and timely deliveries, effectively supporting your business operations.
Test the Packaging
Order a sample box and make sure it meets your standards in terms of durability, design, and overall functionality. Moreover, ensure the container can fit your product snugly and consider the unboxing experience. You can do this with a team of employees or have a test group of customers provide feedback, note any potential improvements, and adjust accordingly.
Pro Tip
Enhance the unboxing experience using branded tissue paper or inserts that showcase your brand’s personality. You can also include promotional material in the package, such as coupons or business cards.
Collaborate with United Container Co.
United Container Co. sells new and used plain cardboard boxes that every type of business can use. You can order a wholesale supply of our boxes and use them as is or customize the plain packaging with your branding. Order your shipping boxes from a company that offers bulk supplies at unbeatable prices and speedy delivery!
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